Talk Digi To Me 101 Podcasting

You don't make a podcast because you want people to listen to it. You make a podcast because people can listen to it, AND...for all these other reasons mentioned in the episode. Kim from Fortress Fund Managers also joins us to talk about her Podcast, Do It Fuh Grantley!

Transcript

I’m Carlie, your host of Talk Digi To Me 101.

This episode features one of my favourites and a solution that we at Robinson Creative have been offering for many years. I’m talking about podcasts! 

VOX: Podcasts

I know what you’re thinking – who listens to podcasts? 

It tends to be Young Adults interested in niche topics, entertainment, personal development, and current events. They tend to listen on-the-go, during workouts, or while multitasking.

Professionals in industries like tech, business, finance, and health often listen to podcasts for career-related content, or thought leadership.

Early Adopters: Podcast listeners tend to be comfortable with technology and digital platforms.

But here’s the kicker: Your decision to produce a podcast… shouldn’t depend on any of that. 

Here are the top 3 reasons you should be producing a podcast to build your digital footprint:

VOX: Reason number one: Opportunities for content

What I’m about to reveal to you is probably the most important reason, and why I am a podcast evangelist to all my clients. 

The first thing most people think is

VOX: Why would I do a podcast, who is going to listen to it?

My answer is: You don’t produce a podcast because you want people to listen to it.

You produce a podcast, because people can listen to it. But, you can also convert the same podcast into text for your website articles, video for your youtube channel, social media posts, and soundbites for radio programs like what you’re listening to right now. All from ONE podcast.

So, if you take only one thing from this episode, it’s this: If you only have the opportunity to produce one type of content this year…. Make it a podcast. 

We can help you – just get in touch with me.

VOX: Reason Number 2: Inexpensive

Following on from number one…podcasts give you the most bang for your buck, in terms of content production and your budget. They are NOT expensive to do. We price them very reasonably and are willing to work with your budget. 

VOX: Reason Number 3: Reaching an International Audience

We can distribute your podcast across all international platforms including spotify, pandora, google play and apple podcasts. This means you can market to an international audience if you want to. If you have a tourism product, for example where you want people from all over the world to know about you, this is a good example of how podcast distribution can help you grow an audience. Or if you yourself are the brand, and you wanted to grow your digital reputation, and position yourself as an expert, creating a podcast is an excellent way to do so. 

Here to tell you a bit more about one of our podcast productions is Kim Howard, Marketing Manager at Fortress Fund Managers:

[Outro Music Fades In]

I think I’ve hammered home how much I love podcasts. They’re inexpensive, they’re so versatile, and you can fill an entire social media calendar and website just from one podcast. 

We’ve done podcasts for financial services, real estate, for public sector, for sports, all different kinds of industries. 

Thanks Kim! We’re so happy to have been on the Do it fuh grantley podcast production team for the past 6 years! Now, listeners, if you like what you’ve heard today let’s talk about your podcast – we will do all the production work for you – all you have to do is say yes!

I’m your host Carlie Robinson from Robinson Creative, and that’s a wrap on Talk Digi To Me 101: Podcasts