Talk Digi To Me

Talk Digi To Me: AI in Business: Late to the Game or Right on Time?

• Carlie Robinson • Season 1 • Episode 1

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Are you wondering if your organization has missed the AI boat? According to tech leaders Nitin Chopra and Ben Doyle, co-founders of innovative technology company Vativ, the answer is a resounding "no." In this illuminating conversation with Carlie Robinson, they debunk the myth that it's too late to implement artificial intelligence solutions, regardless of your industry or organisation size.

"Humans will more than likely not be replaced by AI, but will be replaced by another human who's using AI," shares Nitin, highlighting the competitive advantage that comes with strategic adoption. The discussion reveals two critical pathways for AI integration: identifying "power users" who champion AI tools for personal productivity and developing "power use cases" that solve specific business challenges. A proficient AI user can save approximately two hours weekly on routine tasks—a significant productivity boost that compounds as skills develop.

For businesses ranging from Caribbean law firms to hospitality chains, the experts outline practical starting points based on organisational maturity and available data. While customer service applications like chatbots receive significant attention, the conversation also explores compelling opportunities in marketing, sales forecasting, and content creation. These use cases demonstrate AI's potential to democratise access to sophisticated business capabilities, allowing even small enterprises and solopreneurs to compete effectively with limited resources.

Ready to explore how AI can transform your business operations? Get in touch directly at 246-266-4847 or email carlie@myrobinsoncreative.com to book a free consultation with Vativ's leadership and technical team via www.vativ.ai. Discover the power use cases that could revolutionise your organization's efficiency and competitive advantage today.

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VO:

Welcome to Talk Digi to Me, the series that introduces tools, trends and tactics from the fast-paced world of digital marketing and digital transformation. Are you ready to deep dive into artificial intelligence, seo, social media and connect the digital dots to your multi-channel campaigns, whether you're a solopreneur or represent a regional corporation? If you like digital, you'll like Talk Digi to Me, presented by Carlie Robinson.

Carlie Robinson:

I'm, Carlie, your host of Talk Digi to Me. Today, I'm excited to launch a brand new partnership with Vativ, an innovative technology company with IT solutions, cybersecurity, service, desk augmentation, agentic AI and robotic process automation, among others. Joining me in this journey into all things AI are co-founders Nitin Chopra and Ben Doyle, two accomplished tech leaders who have a lot to say about AI, customer experience, transformation and cybersecurity. Welcome, ben and Nitin. Let's jump right into it. If my organization isn't using AI yet, am I late to the game?

Ben Doyle:

Everybody is trying to figure out AI right now and how to use it. The really large companies that have the ability to throw a lot of money at it might be the ones that are doing that, and I think some of them are getting good results, some of them not so much. There's still a lot of fluidity in the space right now, and in no way is anyone late to AI at this point, like and I think that's an important message to get across that you know there's still a lot of figuring out the best ways to use it, the best use cases. You know how to manage it properly. Certainly, those are the types of things that we can help with, but that's very much where the market is at A very good quote that I think read somewhere yesterday.

Nitin Chopra:

I think it's making its rounds on the internet, but I'll still say it in case it hasn't crossed your eyes. I mean both of you, for that matter. When somebody said you know, and the whole notion of AI will replace humans, or you know of AI will replace humans, or that general messaging that's going around. I think that what somebody said was humans will more than likely not be replaced by AI, but will be replaced by another human who's using AI. I mean that's a notion that's settling in my head and I mean it's not day-to-day lives, we're using one right now. I think Microsoft transcription. That will happen and it's it's really bringing AI to the forefront of daily use, of whatever use case. When a use case is in a hospitality industry versus telecom, versus whatever legal offices, law offices, it's obviously all different, but you gotta get. Gotta get people thinking about their best use cases and then going after them. Um, because, like that quote said, at least they will get replaced by humans that are using it if they don't use.

Carlie Robinson:

It is the debate, I think Ben, you mentioned that you attended an AI conference recently and that it came up that there are two key ways AI enters an organization Through what we call power users, being individuals who champion AI tools for personal productivity and power use, cases being the best examples of how an enterprise could use AI to solve a problem or drive operational efficiency. Nitin, do you think one is more important than the other?

Nitin Chopra:

Finding power users is very important. I'm not sure which comes first, so maybe there isn't a first or second. The other thing that's very important is finding the power use cases, because without that, that's almost like number one.

Ben Doyle:

Glad you mentioned that the context of the finding the power users was more on the personal productivity use case for AI. So you can think broadly about finding business use cases, like business processes where you can apply AI, which is what Nin was just speaking about AI, which is what Ninh was just speaking about. And then the other category of usage is just, you know, an individual employee increasing their personal productivity using AI. And I think you know one of the speakers on the panel actually, and I went back and looked and, just on a side note, one of the speakers was from Blend360, which was interesting. I didn't know that at the time, but he was saying, like they've been, you know, kind of studying employees and you know, just using AI to increase personal productivity, if you're a good user of AI can save you about two hours a week out of a 40-hour week, and then, as you get more proficient, you know just on how any employee does their job day in and day out, which is, you know, that's a like.

Ben Doyle:

Help me write this email, help me organize my thoughts on this topic, explain X, y, z to me. You know those types of you know. Write something. Write something for an email that I'm going to send out to customers, like those use cases, the personal use cases, and then there's the real business use cases. You know where you want to apply AI to a business process. And then one of the speakers also said like and I don't know how much exposure you had to this at ATN, but any place a company is using robotic process automation, which we did a fair amount at ATN, like writing software bots to perform tasks that humans were doing, software bots to perform tasks that humans were doing. They said those are perfect opportunities for AI right now, just given where AI is in its maturity. Like you'll get more robust results from AI, so replacing RPA with AI is a good starting point.

Carlie Robinson:

Replacing robotic process automation with AI is a good starting point, but what about businesses who haven't got robotic process automation in place just yet? Maybe they're slightly further behind but do have a lot of data stored. Let's say they do have a rich file storage in place contracts, customer agreements, customer data. Nitin, would you be able to speak on how any type of business, let's say in an island like Barbados, could think of using AI?

Nitin Chopra:

I did some Googling on the big businesses in Barbados and law firms came up with number two or three, so I'm using that as an example. A lawyer in the law firm is just a lawyer wants to talk about his inefficiencies. I am going to jump on a few conclusions and say that the recommendations for somebody like that would be some very individual use cases. Right, they're spending a lot of time searching their documents, they're spending a lot of time creating documents and, with some guesses in place, there'll be a lot more individual productivity AI solutions that we would come back for that kind of use case.

Nitin Chopra:

I actually heard a pretty long speech but an interview of the DocuSign CEO on the CTBS News or one of those anyways, and he was talking about how they are. He was using a lawyer use case, how they have recently tapped the reams and reams of documents people are signing on DocuSign and giving. He also used a lawyer example giving lawyers ability to have a Gen AI solution. Search in those hundreds of signed documents for insights they need for cases lawyer cases, legal cases or stuff like that Just something that they're really doubling down more as a telco or big hotel chain or a hotel chain, big or small. They're looking for operational efficiencies in their certain areas of operations, like that would be more enterprise solutioning that.

Nitin Chopra:

We will probably go down that rabbit hole. It's an enterprise customer, a telco, a hotel, hospitality or hospital industry looking for help. We would have to go into some level of these three steps of education, policy creation for their AI program, discovery and prioritization of data in their use cases, because that's the next big hurdle. Once we know the problems they want to solve, then the next big, if I can say, hurdle is knowing what's available, knowing what data is available. That's really the discovery phase.

Carlie Robinson:

Right. So for any business, whether it's a law firm, hotel or a telco, data is going to be a critical component to the discovery phase of what can be done. I think it's also highly important to engage directly with a company like you, vative, on what I think are the power use cases in my business and what are the problems and inefficiencies that need addressing. That's also critical in these early stages. Now I also wanted to talk a little bit about chatbots and call center slash, customer service support. I know that customer service is a really strong area for your backgrounds, and it's also an area that I think a lot of organizations can focus on and could implement very effective AI solutions. Ben, did you hear this come up in the conference you attended?

Ben Doyle:

Not all, but many of the examples that they talked about were customer service oriented to start, and then there are a lot of use cases in sales and marketing which we shouldn't you know like. I think we go to customer service a lot, but sales and marketing use cases. There is a lot of, certainly a lot of pretty compelling use cases in that world. From a pure marketing, content creation, demand generation, lead generation, sales. It's just kind of ripe with opportunities to leverage AI to drive some efficiency.

Carlie Robinson:

And sales forecasting, I guess.

Ben Doyle:

Sales forecasting is probably a big opportunity there, maybe a slightly more recent developing area with AI, and I'm sure large companies are doing it pretty effectively. Yeah, that's emerging.

Nitin Chopra:

Marketing was a good one, because that's right and you're kind of in your wheelhouse, also currently an area you can feed to without slides.

Carlie Robinson:

Yeah, and where?

Nitin Chopra:

I more quickly see the.

Carlie Robinson:

I will more quickly see the. Oh, this is in your case.

Nitin Chopra:

Yeah, yeah, yeah, we were in a demo yesterday with, actually, a friend of mine, but anyways, a person who's developed a marketing automation tool. It's AI. They've literally written all over it AK. It's built on AI platform and time will tell, but I think there's some pretty slick use cases he has thought about to simplify the lives of you know fellow marketeers who spend a lot of time developing strategies around. You know what product, how to price product, marketing campaigns, tracking of the campaigns, and it's um, he's not the only one, but there's just solutions out there. So, um, yeah, don't forget about the marketing use case, or I should say, do include the marketing use case.

Ben Doyle:

The guy that I worked with, who's a very talented graphic designer, kind of turned marketeer. He started a I guess a blog called After Design because for, like that graphic design space is going to be really impacted by AI, certainly at the like, the low end of the market where we started, like people that are looking for very cost effective like build a website and get started and then you know, as you grow and get bigger, then companies can pay a professional designer 20 grand or whatever, but you know, for a lot of small business there's just a lot of savings to be had and efficiency to be gained by using AI.

Carlie Robinson:

That's a great example of how a solopreneur or micro enterprise could really accomplish starting up their business on a modest budget using AI tools. In fact, in the marketing space, there are a number of digital tools that would also be available to smaller-sized businesses to help them achieve awareness without matching the big budget of a regional company. I think that's a discussion for another day. Now, you two are the human faces of Vative. What about digital employees or virtual assistants? Do you have any?

Ben Doyle:

I did a little research. I need to do more to try to determine if I need a virtual or Nitin, and I need virtual assistants but one.

Carlie Robinson:

You should have one, because it's a great example. It is a great example it focuses on you, who doesn't really exist, but you know Totally.

Ben Doyle:

Yeah, one of the things that the virtual assistants, or one of the primary functions that they perform, is scheduling meetings, which does take a lot of time, in some cases the back and forth. So you can, you just ask the virtual assistant to. You know, here's the list of people, find out, figure out a time that works for everybody. You know we'll do the back and forth and whatever. So you know that's a pretty cool use case.

Carlie Robinson:

Agreed. I think we all could use a virtual assistant. Nitin Ben, I want to thank you for taking the time to join me today and also congratulate you on your successful launch of Vative. I'm excited to be a part of this journey with you and open another door for digital transformation and AI here in the Caribbean To our listeners. I hope this has piqued your interest in use cases for AI or chat bots or robotic process automation to support your enterprise or organization. If you'd like to find out more about how Vative can help make your enterprise more efficient and support your digital transformation, let's set up a free consultation with your leadership and technical team. You can get in touch directly at 246-266-4847 or email me at carly at myrobinsoncreativecom to book a call. I'm your host, Carly Robinson from Robinson Creative, and that's a wrap on Talk Digi to Me.

VO:

Do you have questions about your digital marketing toolkit? Contact Carly directly via WhatsApp at 266-4847, on Instagram at CarlyTalksDigital, or send your email to Carly at MyRobinsonCreativecom. That's C-A-R-L-I-E at MyRobinsonCreativecom.